The Niche Rebellion

You deserve better.

We believe food can be both pure and powerful. In a world where food sacrifices quality for convenience, we're here to challenge the status quo.

Cottage Cheese →
No B.S.
↓
No B.S ✦ No Preservatives No Thickeners No Gums
0%
Grass-fed NZ Whole-Milk
Not powder or milk solids
0
Live & Active Probiotics
Goodness for your gut
0
Protein Per Serve
High protein, low fat
No bullshit clean ingredients — traditionally made cottage cheese

Clean.
Creamy.
Crave-worthy.

Does clean label cottage cheese made with no preservatives, thickeners or gums equate to superior flavour & texture?

100% it does!

Traditionally made in New Zealand
No preservatives, thickeners or gums
100% grass-fed NZ whole-milk
1 billion live & active probiotics
Our Products →

Recipes

Viral Japanese Cheesecake

Viral Japanese Cheesecake

The viral Japanese cheesecake in Rebel mode with 15g protein per serve!

Recipe →
Pizza Toast

Pizza Toast

Not even joking you guys HAVE to try this one 💛🍕

Recipe →
Viral Kumara Cottage Cheese Taco Bowl

Kumara Taco Bowl

The viral cottage cheese taco bowl lives up to the hype, with 40g protein.

Recipe →
See All Recipes →

Don't take our
word for it

"10/10 Loved it. SO good! The flavour is deliciously subtle. Versatility options are endless! Very soft flavours and prefers it to the usual supermarket brands - Overall we LOVE and cannot WAIT to purchase!"

Sophie
Hawkes Bay

"It's delicious. It's creamy and rich. It was really yummy. Would be nice with sweet and savoury dishes."

Annabelle
Hawkes Bay

"I'm in cottage cheese heaven. So yum! I think you have nailed it!"

Liv
Hawkes Bay

Join the niche
rebellion

For crave-worthy, high protein recipes, workouts and a genuine community 👇