Our Point
of View
You deserve
better.
Rebel & You was born from a simple truth: You deserve better. We stand for everyone who refuses to settle — those who want high protein, whole food, made from real ingredients, packed with flavour & purpose, and made with integrity.
We're the niche rebellion against the mainstream junk.
Charlotte — aka "Chaz" — spotted the gap in the New Zealand cottage cheese market: a product category dominated by gummy textures, mystery thickeners, and zero personality. So she built the alternative she knew people deserved.
See Our Products →
🤙 Founder
Revolutionise the whole food, protein industry.
To revolutionise the whole food, protein industry by redefining what clean, crave-worthy and innovative food can be.
Challenge. Prove. Empower.
By challenging traditional food norms, we prove that health and flavour can coexist. Our mission is to empower our Rebels to defy mediocrity and expect high-protein, clean-label foods that are as bold and delicious as they are nourishing.
What we stand for
Six principles. Zero compromise.
Rebellion
Innovation
Transparency
Empowerment
Integrity
Community
Real ingredients.
No shortcuts.
Every jar of Rebel & You is traditionally made with 100% grass-fed New Zealand whole-milk. No preservatives. No thickeners. No gums. No powder or milk solids.
Just clean, honest food — the way it should taste.
Join the niche
rebellion
For crave-worthy, high protein recipes, workouts and a genuine community 👇